When Brad Bevers started in real estate fifteen years ago, he wanted to learn as much as possible. But after reading all the real estate books he could find, he quickly realized he needed to ignore the collective wisdom on becoming a successful agent. He would go on to grow his business more than twenty times his average income from his first few years.
If you love making cold calls, smiling like a mannequin, and scream-selling your way to the top, this book is not for you. For those who would rather build a strong business the right way, ‘The Mental Game of Real Estate’ gives you the map to succeed.
In this book, you will learn:
• The (only) four ways to make money on a property
• Psychological principles that will build rapport fast
• A Negotiation 101 crash course
• The crucial skills to making a killer first impression
• Three closing techniques that won’t make you feel slimy
• And much more
Brad’s goal with this book is to let you in on the principles he has learned so that you can get started faster and serve your clients more effectively, while putting more money in your pocket. May this book help you on your real estate journey!
About the Author
My name is Bradley Bevers and I’m a real estate broker in Chappell Hill, a small Texas town located midway between Houston and Austin. I’ve sold real estate full-time since I graduated from Texas A&M in 2004.
Despite starting off in the family business, I struggled in real estate for many years. It was hard to know exactly what to do and how to do it, and I did not get off to a fast start. I was able to sell almost three million dollars of real estate my first year, but then the market stalled, and I failed to sell even one million dollars for the next three years. Despite having a business degree and being a born entrepreneur, I made a lot of mistakes along the way and learned mostly through trial and error.
In 2017, I sold over seventeen million dollars of real estate. My income has gone up more than 20 times since those early years. Out of almost thirty agents, I’ve been the top producer in my company for six years in a row. Now, I want to share what I’ve learned so you can get a jump start on your own career.
If you’re looking for a book that will give you the secret sauce to cold calling, social media prowess, or working for-sale-by-owner and expired listings, this book isn’t for you. I’ve never made a cold call in my life, and I post on Facebook once or twice a year. If you want to make more money, build your reputation the right way, and avoid some of the pitfalls of selling real estate, then this is the book you’re looking for.
One mindset that holds new agents back is the inability to accept responsibility for what happens to them. As an agent, you will lay everything on the line at times in order to win a listing or secure a sale. Sometimes you will fail. And it will be all your fault.
Don’t take the sting out of failure by blaming others. I can’t tell you how many times I’ve heard, “I would have won the listing, but they decided to go with their friend.” Or, “That’s the way it goes—win some, lose some.” If you lost and another agent won, you need to accept responsibility for what happened and change before your next appointment. Maybe you didn’t know enough, maybe your social skills need to improve, or maybe you need to bring in a partner for this type of listing next time.
Whatever happens, use a critical eye and be ruthless with yourself. Accepting responsibility is the only way you will improve. If you blame others or outside circumstances, there is no reason for you to change. It was not your fault anyway